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Back to Basics: Building a Robust Marketing Foundation for Canadian Businesses

September 28 @ 10:00 AM - 2:00 PM


Navigating the world of business means wearing numerous hats and ensuring your brand is not just visible but also compelling enough to convert a curious Canadian audience into loyal customers. Join us for a hands-on 5-6 hour workshop designed to fortify your business marketing from the ground up.

Workshop Overview:

  1. Laying the Foundation
  2. Brand Blueprint Creation: Get a concise view of your brand’s DNA with an in-class worksheet.
  3. Persona Identification: Dive deep into understanding your target audience with another hands-on worksheet. Know who they are beyond just demographics.
  4. Crafting Your Message
  5. Benefits of Niching: Understand the power of a narrow and deep approach in the market.
  6. Unique Selling Proposition (USP): What sets you apart? It’s time to articulate and celebrate that.
  7. Three-Sentence Marketing Promise: Revamp your business pitch, creating a transformative and concise marketing promise with the guidance of our in-class worksheet.
  8. Strategizing for Success
  9. Marketing Framework: Before splurging on digital ads or social posts, lay down a plan. We provide a framework that pushes you to think beyond just posting—setting bigger goals and identifying key performance metrics.
  10. One-Page Marketing Plan: Simplify your strategy with a clear, one-page template.
  11. Resources & Tools
  12. Marketing Worksheet: A comprehensive resource guide to keep your strategies organized.
  13. Essential Marketing Tools: A curated guide to the best tools Canadian businesses should have in their arsenal.

Participants are urged to actively engage, follow along, and craft their marketing strategies during the seminar. This isn’t just a learning session; it’s a working seminar that propels immediate action. Dive in, and emerge with a fortified marketing plan, ready to make waves in the Canadian market.

Date: Saturday, September 16, 2023

Time: 10 AM – 2 PM

Location: ADAAWE Indigenous Business Hub, 338 Somerset St. W

Register Now: https://www.eventbrite.ca/e/back-to-basics-building-a-robust-marketing-foundation-tickets-708033957627


September 28
10:00 AM - 2:00 PM
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338 Somerset St W
Ottawa, Ontario K2P 0J9 Canada
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