According to the International Forum of Visual Practitioners, human brains process images 60,000 times faster than text, and 90 per cent of the information transmitted to the brain is visual. Psychological research has led many marketers to believe that showing faces creates a sense of identity connection, makes an image more memorable, and fosters emotional connection.
Whether communicating a physical product or storytelling a brand, service, or event, photos and videos are key to your efforts. The ability to take pictures and videos with your smartphone and edit them as needed can be the most efficient and affordable way to create clean, professional media. Explore photography basics and tools like lightboxes and smartphone apps in this one-hour class.
ADAAWE is a hub for Indigenous entrepreneurs in the National Capital Region to gather, learn, and thrive on unceded Algonquin Territory.
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338 Somerset St. W.
Ottawa, ON
K2P 0 J5
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