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Back to Basics: Marketing your Small Business
October 3 @ 1:00 PM - 5:00 PM
Owning a business means not only wearing many hats, but also finding the right way to gain visibility and convert an audience into paying customers.
In this interactive 4-hour workshop, attendees will go back to basics in building a strong foundation in their business marketing: from getting clear on their branding and establishing who the real target audience is for their service/product; to creating a marketing strategy and tactics that can be actioned right away.This is a working seminar where participants are encouraged to use the time to follow along and develop their marketing strategy.
What to expect from this workshop:
• Create your Brand Blueprint (in-class worksheet) • Persona Identification – get to know your target audience – really, really well (in-class worksheet) • Benefits of Niching – narrow and deep approach • Get clear on your Unique Selling Proposition • Creating a marketing promise – you will dive into creating a well-thought-out, three-sentence marketing promise that will transform the way you talk about your business to potential clients (in-class worksheet)
• A framework for Marketing – before you set out and create Facebook posts or pay for Google Ads, it is important that you develop a plan that helps you create a bigger goal, and forces you to think about what you are going to measure (template) • Marketing Worksheet (resource guide)
• One-page marketing plan (template)
• Important marketing tools for businesses
📅 Date: October 3, 2024
⌚ Time: 1:00 p.m. and 5:00 p.m.
📍 Location: ADAAWE (338 Somerset St. W, Ottawa)
Register Here> https://docs.google.com/forms/d/e/1FAIpQLSdHQtuOH25xJITFtDyZ3jnZOJ5UOaeOYwZqAVa4C5eRLUjZdQ/viewform