Ottawa, ON | August 6, 2024 — The ADAAWE Indigenous Business Hub is thrilled to announce the selection of three exceptional entrepreneurs for the 2024 Wejibàbandan Indigenous Business Incubator. This comprehensive program supports early-stage Indigenous entrepreneurs in the National Capital Region, offering a full-time business development program, a living wage, mentorship, training, resources, and a startup grant.

“Wejibàbandan,” meaning “a place to dream” in Algonquin Anishinaabe, embodies our commitment to fostering entrepreneurial vision and success. The 2024 cohort will benefit from a robust program designed to help them grow and thrive, guided by Indigenous values and supported by a dedicated community.

Denyse Nadon, a proud member of the Algonquin Anishinaabe Nation, is the founder of Tribalure Canada Inc., a 100% Indigenous woman-owned startup specializing in online Indigenous cosmetics and skincare products. Tribalure’s products are infused with quality ingredients and proudly packaged to reflect the Indigenous spirit. “We wanted to have more Indigenous representation in the beauty industry as well as create ongoing awareness for MMIWG2S,” said Denyse. “Tribalure is more than a beauty brand; it is a movement towards empowerment, economic reconciliation, and cultural exchange.” Denyse hopes to benefit from the Wejibàbandan Indigenous Business Incubator by gaining business development skills, mentorship, and resources to help scale Tribalure Canada Inc. She aims to create a sustainable business model, expand her product line, and increase her market reach while networking with other Indigenous entrepreneurs and gaining insights from experienced professionals.

Kaylee Smoke, from the Mohawk Nation of Akwesasne, is the founder of K Rose Artistry, offering mobile hair and makeup services for events such as weddings, bachelorette parties, birthdays, and galas. “I’ve always been passionate about the beauty industry, and attending college was my first step toward turning it into a career,” said Kaylee. “In the next six months, I envision myself fully booked and offering services within a two-hour radius of Ottawa.” As a recent graduate from Versailles Academy for professional hairstyling, barbering, and makeup artistry, Kaylee has worked at various events, including weddings and fashion shows. She aims to address the growing market for travelling stylists in Canada and the need for Indigenous woman-owned beauty services. “I want my community to think of me when they mention hairstyling, barbering, or makeup. I want to create something modern and represent my people on a national level.” Kaylee is joining the incubator to access assistance in product development and financial management. “Mentorship from someone with a business mindset would be invaluable, with insights on growing my business and retaining clientele.”

Amanda Fox, a member of the Wiikwemkoong Unceded Territory, is the founder of Inspired by Nokomis, a business offering beading and sewing craft work, cultural workshop facilitation, Powwow Workout fitness instruction, and Jingle Dress dance presentations. Named in honour of her grandmother, whose craftsmanship inspired Amanda’s passion, Inspired by Nokomis is a tribute to her heritage and a platform for cultural exchange and empowerment. Growing up, Amanda spent countless hours learning from her grandmother at powwows, which instilled a deep appreciation for her culture. “Inspired by Nokomis is more than a business; it is a tribute to my heritage and a platform for cultural exchange and empowerment,” said Amanda. Through the Wejibàbandan Indigenous Business Incubator, Amanda aims to transition to working full-time on Inspired by Nokomis and create a sustainable business. “I am excited about the training and mentorship opportunities, which I believe will benefit my business in many ways, including skill development, product development, and overall business growth.”

The Wejibàbandan Indigenous Business Incubator provides entrepreneurs with a wealth of valuable assets and skills, including a comprehensive business plan, a detailed financial plan, legal audit and assets, fully operational business systems, a full branding kit, built-out supply chains, client acquisition opportunities, enhanced leadership skills, off-site visits to inspire and educate, weekly Medicine Wheel healing circles, and the unwavering support of a community.

Magnolia Perron, ADAAWE Program Manager, congratulated the cohort, stating, “We are incredibly proud of Denyse, Kaylee, and Amanda for their dedication and vision. We look forward to welcoming them in the Fall and surrounding them with the support of the ADAAWE community. Our goal is to help them build sustainable, scalable businesses as leaders in Ottawa’s business community. The Wejibàbandan Indigenous Business Incubator is a testament to the entrepreneurial spirit within our Indigenous communities, and we are committed to supporting their journey to success.”

For more information about the Wejibàbandan Indigenous Business Incubator and to support these entrepreneurs, visit www.ibhub.ca/incubator or contact us at incubator@ibhub.ca to set up interviews with the entrepreneurs or to get involved.

About ADAAWE Indigenous Business Hub:

The ADAAWE Indigenous Business Hub is dedicated to supporting Indigenous entrepreneurs in the National Capital Region through various programs, resources, and initiatives aimed at fostering economic empowerment and business development.